FBA & SUCCEED! + the Best Companies in Fitness

An environment of integrated collaboration for industry growth.


Partnering with the Best in the Business

Education from the best & most innovative equipment, technology, service and solutions organizations.

Trends and Brands That are Redefining Their Space

Stay a step ahead with the latest advancements happening in the fitness industry.

Sponsors + Our 72k Audience = An Interconnected Community

FBA and SUCCEED! sponsors contribute and participate at the heart of our member and event attendee experience.

Engagement through Learning and Sharing

Partners bring their field expertise to a dialed-in audience open to new ideas and advice from vetted companies.


Find out more about the opportunities to be featured across everything the FBA and our SUCCEED! family of events does.




FBA Members Receive up to 25% off Power System Brand Products

Upgrade Your Insurance Today! Learn How with SFIC

Free Business Building Tools from NPE for Fit Pros and Studio/Gym Owners



10% Off Monthly Plan for Bookkeeping and Taxes  

FBA Members Receive a 50% Discount on the SA Well+ System and WiFi Boards 



Get Start Up With Our Lead-Generating Website, Conversion Tools, and Lead Converting App for Only $197! Over 40% Off Start Up Cost!

You Deserve a Vacation! 15% Off a Luxury All-Inclusive Teaching Vacation!

Special Pricing on Any ISSA Certification for FBA Members!

FBA Members Get 50% off your first 2 Months of Trainerize!

Receive a 10% Discount in Addition to No Set Up Fees

Studio Owners: Learn About Your Stimulus Eligibility

FBA Members Recieve a 50% Program Discount



Receive 10% off all Heart Rate Monitors with the Purchase of the Accuro Fit Dynamic Heart Rate Display System

$100 off Functional Aging Specialist Certification Course

10% Off Purchases for FBA Members! 

FBA Members Receive Special Pricing! 

No Setup Fee for FBA Members (RRP $500)

FBA Members Receive a Complimentary 30-minute Studio Success Audit

FBA Members Receive the First Month of FitHive for $1 and a Free Marketing Campaign ($647 value)



FBA Members Receive 50% Off a Professional Plan

Join the ASH Network for FREE!

Free Financial Consultation ($150 Value!)

Receive 35% Off 1st Order of 4 Roll Case and FREE Wall Dispenser for Every 10 Cases Ordered

Register for DEKA Affiliation and Receive One Complimentary Month of Business Benefits

10% Discount When You Connect Through FBA!

NO Set Up Fees & FREE Public Facing Training Calendar

Free Storefront Display and Ad Revenue Share for FBA Members in Designated Markets

FBA Members Receive 1 Month FREE Plus 20% Off the First 12 Paid Months

Get your first month of service with Market Muscles for free! ($329 value)



Strategic Partners




(MINNEAPOLIS, MN, May 17, 2022) – Two of the brightest minds in the fitness industry are bringing their expertise and enthusiasm to grow fitness businesses of all kinds to the brand new SUCCEED! Community Event - happening June 3-4, 2022.

(MINNEAPOLIS, MN, May 12, 2022) –The Fitness Business Association (FBA) today announced that Market Muscles has become the latest sponsor to the FBA's ever-growing list of partnership companies.

Taking what can be complex and making it simple, the Market Muscles websites and marketing tools have been built with one purpose in mind: to help you attract and enroll more members to your martial arts or fitness facility.

Virtuagym, the leading global fitness technology provider, has raised a new 3 million Euro investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.  

The funding supports Virtuagym’s further international growth, with significant investment going into its innovative All-In-One software for club management, coaching and engagement in the health and fitness industry.

(MINNEAPOLIS, MN, March 23, 2022) – The Fitness Business Association (FBA) today announced three more sponsors are all renewing their sponsorship within the association. This second wave of renewing partnerships is fueling the growth of the FBA and its SUCCEED! family of events.

(MINNEAPOLIS, MN, March 14, 2022) – The Fitness Business Association (FBA) – announced today that its 1st SUCCEED! Virtual Conference & Expo of 2022 was a massive success. With over 2,000 attendees SUCCEED! boasted several brand new enhancements, nearly 60 sessions, keynotes from Randy Hetrick and Paul Brown, all while continuing to lead the way when it comes to virtual engagement during its conferences.

(MINNEAPOLIS, MN, March 10, 2022) –The Fitness Business Association (FBA) today announced NPE has agreed to renew their positioning with the association and at SUCCEED! as an exclusive platinum partner focused on coaching fitness professionals, studios and gyms to grow six and seven figure fitness businesses.

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