FBA Content Hub:
Fitness Education, Trends and News
Keep learning and stay on top of emerging trends with FBA content.
Ongoing Fitness Industry Education
The FBA is proud to bring you education directly from the source. Expert presenters and the best companies in the business, discussing trends, services and solutions to our ever-expanding fitness industry.
In our fast changing times, fitpros and businesses need to stay ahead with the latest advancements in technology, tools and supplies. FBA brings you case studies, video tips, webinars and more to keep you up to date. These sessions are free to attend and rewatch.
Upcoming Education Sessions
No upcoming sessions scheduled this week.
Recent Sessions, Available to Watch
| Mon, Sep 15 10:00 am CDT |
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Micro-Learning SessionFrom Wrist to Results: How Wearables Can Do the Work While You Sleep Ted Vickey |
| Thu, Sep 11 1:00 pm CDT |
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WebinarFrom Interest to Action: Crafting Irresistible Low-Barrier Offers for Your Fitness Business Matt Boyer |
| Thu, Jul 24 1:00 pm CDT |
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WebinarThe Brain Fitness Revolution is Here Cody Sipe |
| Thu, Jul 17 1:00 pm CDT |
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WebinarMentorship in the Fitness Industry: Guiding the Next Generation Jenna Zaffino |
| Thu, Jul 17 1:00 pm CDT |
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WebinarMentorship in the Fitness Industry: Guiding the Next Generation Debbie Bellenger |
| Thu, Jul 17 1:00 pm CDT |
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WebinarMentorship in the Fitness Industry: Guiding the Next Generation Darian Parker |
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A fun monthly guide to what's going on with FBA and the industry.
Blog
Cognitive decline is one of the most alarming concerns facing our population and our industry. Alzheimer’s disease and other forms of dementia are on the rise, devastating individuals, families, and communities.
A wave is coming toward us, and how the fitness industry prepares for it can change our roles and businesses for decades ahead.
If you’re a personal trainer in a gym or an independent professional expanding your fitness brand, gathering reviews can significantly enhance your online visibility within your market. Over the last two decades, the landscape for marketing personal training services has transitioned from mailers to Facebook ads, and is now pivoting towards improved searchability across different platforms.
Recent Sessions Available
Webinars
| 09/11/2025 - 1:00pm |
From Interest to Action: Crafting Irresistible Low-Barrier Offers for Your Fitness BusinessThis session teaches gym owners, personal trainers, and fitness entrepreneurs how to strategically design low-barrier offers (LBOs) that attract qualified leads, build trust quickly, and convert trial members into long-term clients. Whether you're just launching or looking to boost member acquisition, this presentation gives you a repeatable framework to plug into your sales process.Matt Boyer | Owner, Move Bloomington - Fitness & Athletic Performance |
Micro Learning lessons
| 09/15/2025 - 10:00am |
From Wrist to Results: How Wearables Can Do the Work While You SleepWearable technology isn’t just a trend—it’s your new assistant trainer. From sleep tracking to recovery metrics, today’s wearables help you deliver smarter, more personalized coaching without being on call 24/7. By tapping into real-time data, you can extend your influence outside of the gym, improve client outcomes, and automate parts of your business that used to eat up time. Let the data do the heavy lifting—literally while you sleep.Ted Vickey | CEO, FitWell LLC |
Video Tips
No recent sessions available.
Case Studies
No recent sessions available.