FBA Members Calendar

A constant stream of the best fitness business education on the planet.  

Participate and engage live! Or watch on-demand 24/7.


Upcoming FBA Sessions

Thu, Oct 21 10:00 am CDT Your Culture Drives Performance During Uncertain Times Greg Sellar
Thu, Oct 28 10:00 am CDT Panel: Providing the Best Client Experience Lauren Eirk
Thu, Oct 28 10:00 am CDT Panel: Providing the Best Client Experience Ann Gilbert
Thu, Oct 28 10:00 am CDT Panel: Providing the Best Client Experience John Heringer

Recent Sessions, Available to Members


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Tips From the CEO


When you talk about partnering up in your community, there's no better way (with some help from the FBA) to understand the strategies and tactics being used by some of the best to yield MASSIVE lead generation results for your business. 


We're doing a deeper dive into marketing that just works when it comes to the fitness industry.  These tips are designed to maximize your learning in a short amount of time and this episode is no different.





Vendor Education

Trends and brands that are redefining their space.
All vendor education is free to attend and rewatch:

Upcoming Vendor Education Sessions

Recent Sessions, Available to Watch

Sat, Sep 25 11:30 am CDT Case StudyHow to Launch a Fitness Business During the Pandemic and Grow to #1 SEO Using 97 Display Andrew Cortellessa
Sat, Sep 25 11:00 am CDT Micro-Learning SessionIncreasing Revenue With A Premium Fitness Network Rik Lee
Sat, Sep 25 10:35 am CDT Video TipRe-Engaging Clients Who Have Disappeared Riley Kinworthy
Sat, Sep 25 10:20 am CDT Video TipAvoiding a Virtual Claim Tip Brought to You by SFIC Jennifer Urmston Lowe


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12th October 2021, Amsterdam, Netherlands: Virtuagym, a global provider of fitness technology for coaching, member engagement, and club management, has today launched its exciting new integrated video workout platform

The feature allows Virtuagym customers to create their own workout libraries in the Virtuagym portal and make them available for fitness clients in their own customizable club mobile app. They can also be streamed to TVs via Chromecast and Apple TV, to provide a full-screen experience.  

Here in the (nearly) post-COVID era, it is noticeable just how many brick and mortar studios didn’t make it. For those that have survived, it’s possibly a long road ahead to full recovery. To be honest, it was some scary times to be a brick-and-mortar business owner. Just before the world shut down, I was positioned for another location expansion and life was grand!

But in the last year (plus), I’ve had to pivot, twirl, and dance to find my way back!

(MINNEAPOLIS, MN, October 12, 2021) – The Fitness Business Association (FBA) today announced that Smartify Media, creator of a digital media revenue platform for retail locations, has joined its sponsorship ranks to provide fitness locations with an unprecedented recurring revenue-generating opportunity through programmatic advertising activation on digital displays in storefront windows.

Smartify’s Digital Storefront Display, developed in partnership with Samsung Corporation and powered by Smartify’s Media Management Platform, is a two-sided display that delivers custom content for in-store and street-side audiences, as well as revenue-generating advertising content fed from curated national and local campaigns for a wide range of iconic brands including the NBA, Zillow, Discover, UBER, Starbucks, Target, iRobot, ESPN, Procter & Gamble, and more.

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