Specializations
Seminars
Free Weekly Session
Expert Guides

 

 

FBA Specializations

The professional education to increase your skills and impact, from the top business association in the industry. FBA Specializations build on your current certification(s) and field experience to advance your career.

Our education programs have the dual purpose of making you a confident and skillful practitioner in fitness, and to empower you with the tools and practices to succeed in your career or business.

 

Top FAQs

Do I need credentials prior to starting the FBA Specialization?

FBA Specializations are designed for current holders of a technical certification such as CPT or GFI. The education builds on the knowledge from your current certification.

How long does it take to complete the education?

FBA Specializations are intended to take about 4 weeks on average. You have access to the entire coursework to progress through the education at your own pace.

Are FBA Specializations widely recognized?

SUCCEED! is the largest online conference in the fitness industry. FBA is the premier business association in the fitness industry, enjoying the support of all major certifying organizations and 100+ industry brands. An FBA Specialization carries FBA's reputation for quality industry education from top experts.

Do I have to purchase exam preparation materials?

No! All education materials are included in the flat cost. We want all our pros to have access to all the materials available. We also include unlimited retests.

See all FAQs

 

 

$350.00
Fitness Administration Specialization
Intensive education to dig deep into the principles, systems and skills required to operate a fitness business, and to maximize profitability at any level.
$495.00
Integrated Health Coaching Specialization
Learn to integrate your fitness practice with the trend in fitness towards wellness. Increase revenue, results and retention by improving behavioral change, serving the large segment of the population that needs fitness coaching towards health outcomes, and learning to create new wellness programs to expand your services.
$350.00
Fitness Marketing Strategist Specialization
What every fitness business needs to know to drive new and existing traffic through the doors. Gain practical and strategic marketing skills to revamp your content, ads, leads generation and conversions with the best ideas in today's industry landscape.
$350.00
Group Fitness Excellence Specialization
Learn the nuts and bolts of advanced group training. From creating great experiences, to addressing special needs and unique training modalities, to the business aspects of marketing and profitability.
$350.00
Fit Pro Advanced Practitioner Specialization
The advanced skill-development step for current fitness professionals. This course will take you deep into fitness practices, techniques, and exercises, as well as important client-centric principles around programming, training results and performance.

 

 

FBA Seminars

FBA Seminars take you deeper into important topics, to empower you in your performance and strengthen your resume.

The FBA Seminars take advantage of 1000+ hours of video education content in the FBA catalog, delivered by 300+ expert presenters. Each Seminar is designed by conducting an expert panel review of our education catalog to select the best and most impactful education for your career success.

 

$95.00
Empowering Women Through Bio-Intelligent Coaching - Seminar
The knowledge and tools to better understand, support, and empower women through every stage of life. Explore the intersection of female physiology, wellness, and business strategy, gaining insights to elevate your services and impact within your community.
$95.00
Value Selling for Fitness Professionals Seminar
Selling can be easy and rewarding. Master the art of selling through genuine, problem-solving conversations that make clients eager to work with you and invest in their health. Increase your bottom line and help more clients achieve success.
$95.00
Attracting, Developing and Retaining Great Staff Seminar
Practical tips and strategies for every stage of the employment process, from recruiting and hiring to training and development, to retention and motivation.
$125.00
Behavior Change and Weight Loss Seminar
Help your clients achieve success in weight loss and effective behavioral change by applying the best techniques to educate, inspire and motivate them to succeed. Learn to attract the larger untapped wellness audience seeking weight loss solutions.
$95.00
Fit Pro Career Change and Advancement Seminar
Take charge of your career: whether you're feeling stuck in your current role, looking for new challenges, or ready to take on more responsibility. Learn about industry opportunities, how to leverage your existing skills and experience, position yourself for success, and develop the professional presence to advance your career.
$145.00
Fit Pro Leadership Seminar
Practical tips, strategies, and tools to help fit pros succeed in a position of leadership as a team or facility manager. Learn how to communicate effectively with your team, set and meet goals and expectations, delegate tasks, provide feedback, inspire and motivate, and much more.

 

 

 

Free Weekly Session

Experience a free top-rated education session every week, courtesy of the FBA community.

Sessions recorded at a SUCCEED! event. Click "expand" to watch.

Solving Not Selling: Successful Sales by Listening Not Pitching

This seminar will introduce a new approach to fitness membership & fitness services sales, and some proven effective ideas implemented in a new way. Successful sales is an art. Not selling, when properly implemented, can produce stronger relationships, better engagement and far more long-lasting memberships.

Cosmo Wollan | Senior Executive, Synergy Cubed

Solving Not Selling: Successful Sales by Listening Not Pitching

Successful Health Club/Fitness Studio sales is an art, but for the past several decades Membership/Sales reps have been using essentially the same paint-by-numbers approach. Compared to the “old school 80’s”, marketing has evolved, amenities have changed, and technology is everywhere - but the actual sales process has remained remarkably static. Unfortunately, today’s consumer is far better fitness educated and has far more fitness options than ever before, so success in this infinitely more challenging marketplace requires a very different sales paradigm.

This seminar will introduce a new approach to fitness membership & fitness services sales, and some proven effective ideas implemented in a new way. Successful sales is an art. Not selling, when properly implemented, can produce stronger relationships, better engagement and far more long-lasting memberships.

Key Takeaways:

  • Learn why the current sales process is driving a 25% annual attrition rate.
  • Recognize why today’s consumer cannot effectively be sold in the traditional way.
  • Understand how a new approach to selling can produce stronger sales and lower attrition.
  • Identify what changes can be made in your current process to achieve those better results.

 

 

 

Expert Guides

 

$24.00
Learn Heart Rate Training Like the Pros!

Video Education. Join master trainers Emily and Ayla and learn at your own pace, as they go over all the key aspects of heart rate training for any device. Follow along the training approach of Myzone, the fitness industry's top heart rate training choice.

$27.00
Email Blueprint Kit for Fitness Business
An expert-guided walk-through of the most common marketing and retention emails for a fitness business. Get an easy collection of 10 messaging templates that you can use as the blueprint for your emails. Complete with short and easy-to-follow guidelines for how to think about each email.

 

 

Additional FAQs

How long do I have to prepare and take the test?

There is no time limit and there are unlimited retests. You are expected to finish the FBA Specialization within a year of starting.

Are the tests hard? What if I don't pass?

The quizzes are harder than the average education program (80% passing grade), but there is no cost to retest! We want you to focus on learning and developing your skills, not dealing with test anxiety.

What is the FBA Certification Program subscription?

The FBA Certification Program is a subscription that includes the reduced cost of certification (spread over several years), as well as a new FBA Specialization each year to boost your resume and earn your continued-education required to maintain the certification. All for a flat yearly fee.

Do I earn CEC/CEUs for other certifications?

No. An FBA Specialization covers your education requirements for FBA Certification. If you need CEC/CEUs for other certifications, upgrade to the SUCCEED! Pass.