Everyone’s Got Some Issues…Yet Still Need You for Fitness

With a majority of people having at least one chronic condition and a population consisting of an increasingly higher percentage of more mature individuals, fitness professionals will need to uplevel their knowledge of how to apply fitness in the presence of numerous chronic conditions as well as deliver cognitive fitness strategies to appeal to the needs of these groups. This session identifies the opportunities for future fitness success through specialized medical fitness education.

TAKEAWAYS:

• Fitness focused on aesthetics and appearance is increasingly served by free or low-cost services focused on intense workouts.  To separate yourself from the race to the bottom and low-pricing options, it will be essential for future fitness industry success to offer secondary, specialized services tailored to people who need an individualized approach that successfully accommodates the health and fitness concerns of aging and chronic conditions.
• Most people over age 50 have at least one chronic disease.  An appropriately designed physical activity and movement program can improve the health of any individual with a chronic disease. 
• The population is skewing older, resulting in a growing cohort of people who have the means and the motivation to avail themselves of health and fitness professionals that have the relevant education.