The Functional Aging Institute has been the world leader in training and educating fitness pros on how to train, why to train, and how to attract the aging clientele. This market can be as young as 50 and as old as over 100, but for many, the sweet spot is mid-50s to early 80s. These are amazing clients that have more spending power, have more available time, and have more specific needs that most fitness professionals can help solve. They also, on average, tend to be clients for over 5 years, so learning to train them, market to them, and attract them is extremely valuable to your business.
Learn from Dr. Dan Ritchie, who has been working with this population for over 20 years and has trained over 2,500 clients through his studios, some of the secrets to success.
Dan Ritchie
Dan is the President and Co-Founder of the Functional Aging Institute and a best-selling author of Never Grow Old!
With over 20 years of experience in the field and having trained over 2,000 clients over age 55. Dan received his PhD at Purdue University in Kinesiology with a minor in Gerontology. In addition, Dan leads a team of 7 trainers at Miracles Fitness a personal training studio with an average age clientele over 62. In addition to being an international speaker on the topic of aging and fitness, Dan has also been involved in research on Alzheimers and Parkinsons.
Ruben Pereyra
Ruben Pereyra Founder of FUNctionally EVOlved (Senior Fitness Specialist)
Over the past 16 years, Ruben Pereyra has made significant contributions to the fitness industry, championing the importance of movement and its positive impact on individuals' lives. His journey is a shining example of how passion and perseverance can transform not only personal fitness goals but also the wellness of entire communities.
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