The Functional Aging Institute has been the world leader in training and educating fitness pros on how to train, why to train, and how to attract the aging clientele. This market can be as young as 50 and as old as over 100, but for many, the sweet spot is mid-50s to early 80s. These are amazing clients that have more spending power, have more available time, and have more specific needs that most fitness professionals can help solve. They also, on average, tend to be clients for over 5 years, so learning to train them, market to them, and attract them is extremely valuable to your business.
Learn from Dr. Dan Ritchie, who has been working with this population for over 20 years and has trained over 2,500 clients through his studios, some of the secrets to success.
Dr. Dan Ritchie
Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.
Ruben Pereyra
Ruben Pereyra Founder of FUNctionally EVOlved (Senior Fitness Specialist)
Over the past 16 years, Ruben Pereyra has made significant contributions to the fitness industry, championing the importance of movement and its positive impact on individuals' lives. His journey is a shining example of how passion and perseverance can transform not only personal fitness goals but also the wellness of entire communities.
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