Grow Your Fitness Business with Content That Gets Clients

Attract more clients to your gym, studio, or personal programs with content you and members of your staff can create. Bob Sparkins (Leadpages) will break down the types of content to make and how to turn your free content into more revenue for your bottom line. 

Key Takeaways: 

• Create short, consumable content your ideal clients (and current customers) will want to share.
• Your content will serve 1 or more of 4 purposes: solution, education, inspiration, or relationship-building.
• Use free "part 1" content on social media to get attention, and "part 2" content on your website to get emails.
• Drive traffic to landing pages or conversion-optimized pages on your website — not to a typical website homepage! 
• Turn clicks into leads using pop-ups, alert bars, and/or on-page forms.
• Use your thank-you pages after they've signed up to provide special offers when they become a new client.
• Motivate people to take action with countdown timers + compelling copy.
• Bonus: create premium content as an additional revenue stream for your business (or as a bonus for your programs).