Members see up to 5,000 ads a day, and most of them fade into background noise. This session shows how gyms can rise above that clutter by turning in-club screens into intentional, consistent, and revenue-driving communication tools.
You’ll learn what actually captures member attention, what doesn’t, and how to use digital displays to deliver clear, cohesive messaging across every touchpoint, from screens to apps to social, so your members remember what you offer and take action.
Key Takeaways:
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Why old tactics like cable TV, flyers, and cluttered whiteboards rarely produce results.
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A simple 50/50 content strategy that boosts awareness of your services.
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Ways to use digital screens to gamify workouts and increase retention.
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How consistent visuals across screens, apps, and social impact buying behavior.
Nick Gustafson
As a marketer and musician, I bring creativity, energy, and excitement to everything I do. I’m a big proponent of using data to identify new opportunities or improve existing processes, which has helped me create and execute key strategies that drive brand awareness, increase lead volume, and improve revenue for multiple companies.
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