Most gym owners are stuck on the income treadmill, hustling daily but building very little long-term value. This session will walk you through the legal and operational mindset shifts needed to move from overworked owner to strategic business builder. You’ll learn how to structure your gym to protect what you’ve built, reduce risk, and create a business that’s actually worth something, whether you plan to scale, sell, or step back.

Whether you're opening your second location or just starting to think like a future seller, this session will help you shift from reactive to proactive—and build with the end in mind.

Key Takeaways:

  • How to identify whether you're running a business or just working a job you created for yourself
  • The legal documents every gym must have—and how to know if yours actually work
  • Why your entity structure matters for both protection and long-term wealth
  • How to operate like you're going to sell your gym, even if you never do
  • The three most common legal leaks that quietly drain wealth from gym owners

 

*Attend live to contribute to the discussion, or watch a playback
(available for free until midnight on Sunday, May 11th)*

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Matthew Becker

Matthew Becker is the founder and lead attorney of Gym Lawyers PLLC, a law firm dedicated exclusively to the legal needs of gym owners. What makes Matt uniquely qualified to serve this industry isn’t just his 15-year experience as a licensed Attorney—it’s his 11 years as a gym owner himself.

In 2013, Matt opened and operated his own CrossFit affiliate, where he experienced firsthand the legal and operational challenges that gym owners face. From managing membership contracts and handling liability waivers to navigating lease agreements and staff issues, Matt lived through every aspect of gym ownership. This deep, personal experience allowed him to spot the significant legal gaps that exist for gym owners and inspired him to create Gym Lawyers PLLC.

Today, Matt combines his legal expertise with his real-world gym ownership experience to help fitness entrepreneurs protect their businesses, stay compliant, and grow with confidence. Since 2021, he has helped hundreds of gym owners across the U.S. in various fitness disciplines, including CrossFit, yoga, martial arts, strength training, and more, through legal education, consultation, and custom legal strategies.

With Matt, gym owners get more than just legal advice—they get insight from someone who has been in their shoes and understands the unique challenges they face.

 

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