Most gym owners are stuck on the income treadmill, hustling daily but building very little long-term value. This session will walk you through the legal and operational mindset shifts needed to move from overworked owner to strategic business builder. You’ll learn how to structure your gym to protect what you’ve built, reduce risk, and create a business that’s actually worth something, whether you plan to scale, sell, or step back.
Whether you're opening your second location or just starting to think like a future seller, this session will help you shift from reactive to proactive—and build with the end in mind.
Key Takeaways:
- How to identify whether you're running a business or just working a job you created for yourself
- The legal documents every gym must have—and how to know if yours actually work
- Why your entity structure matters for both protection and long-term wealth
- How to operate like you're going to sell your gym, even if you never do
- The three most common legal leaks that quietly drain wealth from gym owners
*Attend live to contribute to the discussion, or watch a playback
(available for free until midnight on Sunday, May 11th)*
Matthew Becker
Matt Becker, Esq. is the founder of Gym Lawyers PLLC and co-founder of Gym Ventures LLC, where he helps gym owners protect, scale, and sell their businesses the right way. A former CrossFit affiliate owner himself, Matt has worked with hundreds of micro gym owners across the country—advising on everything from staffing and waivers to multi-entity asset protection and seven-figure exits. His mission? Help fitness entrepreneurs stop running their gym like a job and start running it like a business.
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