Personal Training for "older adults" will continue to be the largest revenue opportunity in fitness history. Currently, in the United States, over 80% of the spending power lies with people over the age of 55, yet most fitness programming and marketing is focused on the 20% of spending power people under age 50.
In this short presentation, Dr. Dan Ritchie the President of the Functional Aging Institute will outline a few simple keys to help you train mature clients better, but also communicate and market to them better.
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Dr. Dan Ritchie
Dr. Dan Ritchie started his fitness career at Southeast Missouri State University with a bachelor’s degree in Fitness and Sports Medicine and then spent a year as a graduate assistant coaching Division 1 athletes. He completed his master’s degree in Health & Physical Education at the University of Wisconsin- Whitewater, where he won the 2002 Thesis of the Year. Then Dan continued as a Lynn Fellow at Purdue University, completing his PhD in Kinesiology with a minor in Gerontology.
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