Today’s members want more than just a great workout; they’re looking for value, variety, and ongoing support that fits seamlessly into their lifestyle. This discussion explores how short-form digital education and training content can enhance the member experience, foster lasting connections, and transform the way fitness is delivered, both within and beyond your facility.

Takeaways:

  • How to maintain year-round engagement through targeted digital content
  • Practical ways to weave recovery, education, and wellness into your content strategy
  • The power of consistent digital touchpoints in driving trust and retention
  • How value-driven programming deepens brand loyalty
  • Why micro-content is reshaping member expectations, and boosting results

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Andy Peat

Andy Peat, a seasoned leader in the fitness industry with more than 18 years’ experience, is the CEO of Fitness on Demand, a health and wellness platform that manages gyms’ digital fitness and member engagement needs. Andy’s expertise in driving innovation and transformational change is led by a firm belief in utilizing data and the latest technology to steer positive behavior change and forge strategic partnerships within the fitness landscape. Andy has held various roles at Snap Fitness including club manager, franchise sales manager and Regional CEO. Following the Snap Fitness acquisition by US-based Lift Brands, he assumed the position of Chief Operating Officer for Lift Brands Asia Pacific. In this role, Andy spearheaded the expansion of Snap Fitness and 9Round across AU and NZ, resulting in sustained year-on-year growth for both brands in the territories. In 2020, Andy transitioned into the role of Chief Product Officer at Lift Brands where he played a pivotal role in Snap Fitness’ brand reposition, which included the development of the Snap Fitness member app, gym design, supply chain and member experience. With roots as a personal trainer in New Zealand, Andy's journey reflects his passion for both fitness and business and it’s no surprise he has built a strong reputation as a dynamic and forward-thinking leader within health, fitness, and wellness.

Nick Gustafson

As a marketer and musician, I bring creativity, energy, and excitement to everything I do. I’m a big proponent of using data to identify new opportunities or improve existing processes, which has helped me create and execute key strategies that drive brand awareness, increase lead volume, and improve revenue for multiple companies.

Tim Mauk

Tim Mauk is a results-oriented marketing professional who started GymSplash as a free resource to help small- to medium-sized fitness facility owners thrive. GymSplash.com helps equip you with the knowledge and tools needed to elevate your fitness business.

We understand the unique challenges and opportunities gyms face and guide you with tried-and-true business and marketing principles.

 

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