This session teaches gym owners, personal trainers, and fitness entrepreneurs how to strategically design low-barrier offers (LBOs) that attract qualified leads, build trust quickly, and convert trial members into long-term clients. Whether you're just launching or looking to boost member acquisition, this presentation gives you a repeatable framework to plug into your sales process.
Key Takeaways:
- LBOs lower the risk for potential clients while increasing the likelihood of conversion.
- A great LBO is simple, time-limited, value-packed, and aligned with your main offer.
- Don’t make your LBO free—commitment requires investment.
- Promote your LBO consistently and track your conversions.
- Your job isn’t done when they sign up—convert with great service, follow-up, and timing.
1:00pm Central
(11:00am Pacific / 2:00pm Eastern)
On Sep 11th, 2025
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Matt Boyer
Matt is the owner of and a personal trainer with Move Bloomington - Fitness & Athletic Performance in Bloomington, IN. He also works for Indiana University as Adjunct Faculty. Matt holds a master’s degree in Exercise Science from California University of Pennsylvania (now PennWest University), supports the National Academy of Sports Medicine (NASM) as a Master Instructor, and earned his personal trainer certification with NASM. He also holds the NASM CES, PES, GFS, and Master Trainer specializations.
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