The Content Mark Joins the FBA as a Silver Sponsor

 

FOR IMMEDIATE RELEASE

The Content Mark Joins the FBA as a Silver Sponsor

"Clarity over quantity - The Content Mark joins FBA to teach fitness businesses what to say and why it works."

(Minneapolis, MN – February 27, 2026) - The Fitness Business Association (FBA) today welcomes The Content Mark as a Silver Sponsor. The partnership delivers immediate value to the entire FBA and SUCCEED! audiences through hands-on content education, co-branded activations at SUCCEED! 2026, and an exclusive member-only discount: 20% off The Content Mark’s Foundation Package.

The Content Mark brings a message-first content strategy to fitness businesses that work hard but lack clear direction. As a Silver Sponsor, the company will run high-impact programming across the FBA ecosystem designed to help studios and coaches create content that converts, not just posts that fill a feed.

Josh Leve, Founder & CEO of the Fitness Business Association, said: “Content isn’t the problem, direction is. We’re excited to have The Content Mark as a Silver Sponsor because they give our members a clear roadmap for turning culture and service into consistent messaging that attracts and retains clients.”

Mark Wingerter, Founder of The Content Mark, added: “Most gym owners don’t need more tactics; they need a message that matters. Partnering with the FBA lets us deliver clarity at scale: teachable systems, done-with-you frameworks, and live demos that move the needle for studios and coaches.”

Why this matters
The Content Mark’s approach pairs perfectly with the FBA’s focus on business-ready education: short, tactical, and immediately implementable. Sponsors and members will gain practical content templates, prioritized promotion across the SUCCEED! platform, and a direct path to convert interest into measurable results.

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About The Content Mark
The Content Mark helps fitness business owners bring clarity and direction to their marketing by focusing on the message behind their brand. Founded by Mark Wingerter, a former Head of Marketing & Sales at leading fitness SEO agency 97 Display, The Content Mark was created to solve a common challenge: many gyms don’t struggle with effort; they struggle with communicating why they matter.

Through strategic guidance and messaging development, The Content Mark teaches fitness businesses how to create purposeful, effective content that reflects their unique culture, point of view, and value. Rather than adding more tools or tactics, the company empowers owners to simplify their marketing, strengthen their positioning, and create consistent, authentic communication that supports long-term growth.

About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts 3 Virtual Fitness Conferences a year, advances the industry with the FBA Certification Program, and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.

About the FBA Virtual Conference, powered by SUCCEED!
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, the FBA Virtual Conference has drawn nearly 40,000 owners, operators, fitpros, and aspiring fitness business owners of all types. Up next is the Spring FBA Virtual Conference, happening April 9-11, 2026.