Jose Onate is a technology strategist and innovator with 20+ years of experience leading projects from startups to fortune 500. Formally trained in software engineering, marketing and visual communication, Jose possesses a keen understanding of all aspects of web architecture and implementation, as well as user experience and online communication.
Jose has enjoyed a decade of experience serving the FBA members. At FBA and SUCCEED!, Jose is responsible for developing the overall technology vision for the organization and driving engineering initiatives and collaboration. He is responsible for the web tech behind the FBA association platform and the SUCCEED! online events and education platform.
Jose oversees the brand strategy for the organization, and directs the vision and initiatives for marketing and content.
Approach
The technology mission of the organization is to have the best and most accessible online platforms for fitness business education in the industry. The FBA takes great pride in having built rich in-house platforms to house and deliver thousands of education articles, guides, videos and event sessions, support tens of thousands of online event participants, and educate hundreds of thousands of online visitors each year.
The FBA’s education mission is to be the most accessible platform of complete business education for fitness professionals and facility operators. The organization is determined to pursue constant tech innovation to lower the barriers of access to the best education, with the goal of accelerating the success of fitness practitioners and the industry as a whole.
More about Jose
Jose is passionate about expanding the reach of health and fitness, and holds a NASM-CNC nutrition certification. Outside of the FBA, Jose is a long-term cofounder of AWM, a strategy consultancy that specializes in helping organizations succeed online using advanced open-source technologies.
When not working to innovate fitness education access, Jose can be found volunteering in non-profit efforts, or playing and succumbing to the guilty pleasure of collecting guitars.