03/05/2021 - 7:00am to 8:00am

Early Morning Workout Sponsored by NASM

Annie Malaythong | Master Instructor, NASM

 

03/05/2021 - 8:15am to 9:00am

Pre-Event Waiting Room

Founder & CEO, Fitness Business Association & SUCCEED!

 

03/05/2021 - 9:00am to 9:15am

SUCCEED! 2021 Welcome Session & Industry Awards

Founder & CEO, Fitness Business Association & SUCCEED!

 

03/05/2021 - 9:15am to 10:15am

The Future is Phygital - Where do You Fit? Trends, truths & tips to rock the business of fitness in 2021.

Emma Barry | Co-founder & Chief Creative, Good Soul Hunting

 

03/05/2021 - 10:30am to 11:30am

Need More Revenue? Fitness Marketing Strategies to 3x Your Leads, Prospects, and Clients in 2021

Sean Greeley | CEO & Founder, NPE

In this session, you’ll learn a proven, step-by-step, 9-step fitness marketing strategy and process for attracting, converting, and renewing clients.

Bounce Back: 2021 sales promotions for the small boutique/functional studio

Ann Gilbert | Franchise Owner/Operator, Shapes Fitness for Women

Discuss the ins and outs of new-age sales promotions in 2021 and study why designing a new sales training and customer service game plan will be important. You have the skills to generate your leads from within your walls.

How to Market and Sell Fitness that Overcomes Any Objection

Michael Romig | President, PG Fit

In this session, you will learn how to market and sell yourself. You will learn the most important marketing strategies to generate leads and prospects for your fitness business. You will also learn the six-pack of objections and how to overcome them to get a prospect to sign on the dotted line.

Democratizing Fitness: Confidently Create an Inclusive Space

Amanda Young | Founder and CEO, Face the Change

Often people hold back from participating in activism and systemic change for fear of getting it wrong, but through this transformational talk, your audience will learn how to create an inclusive space for all communities including BIPOC, regardless of access and privilege.

03/05/2021 - 11:30am to 12:30pm

Utilizing Education to Stay Competitive in a New Era of Fitness

David Van Daff | Director of Health Club RelationsVice , National Academy of Sports Medicine (NASM)

Implement a robust education strategy to attract and serve clients from across the street or across the world.

10 Steps to a Successful Over Head Press

Robert Linkul | Owner, Be Stronger Fitness

In this session Robert will walk you through his ten-step progression to assisting your clients "reach" new heights with their overhead training. It might take some time but, this progression works. Join us!

How To Nurture Your Online Community to Boost Sales

Marc Coronel | Owner, Energia Fitness LLC

One of the biggest challenges when transitioning to the virtual space is how to nurture your community. After your prospects start following you, how can you ensure they stick around long enough to make a sale? In this session, you will learn how to build meaningful online relationships so people will know, like, and trust you.

Fitness Programming in a Post-COVID World

Shannon Fable | Co-Founder & CEO, Sunshine Fitness Resources

We'll discuss why it may be time to rethink the who, what, where, when and why of your department. You'll walk away with a plan to audit, assess, and evolve your group fitness program to meet the needs of a new customer and a new business.

03/05/2021 - 12:30pm to 1:30pm

The Truth About Social Media Marketing & How To Make It Work For Your Fitness Business

Scott Rawcliffe | Social Media Marketing Consultant, Digital Marketer

Social media can be a massive driver to your fitness business growth, but it can also be a huge time-waster, or even worse money drainer, when done incorrectly. So join Scott in this session and learn from someone who's been running successful social media marketing campaigns for fitness professionals for almost a decade.

Digital Done Right: How to press go?

Ann Gilbert | Franchise Owner/Operator, Shapes Fitness for Women

Clients are looking for flexibility and variety. Learn to expand your community with easy to start-up ideas for adding a digital presence.

Navigating Change: How to Think Inside and Outside the Box as Your Business (and Model) Change

John Heringer | Chief Motivator, Method3 Fitness

Learn how to step out of the chaos and into the calm to take stock of your business, the current landscape, and future trends so you can make key decisions that will build and shape your fitness business to endure and thrive for years to come.

03/05/2021 - 1:30pm to 3:30pm

03/05/2021 - 3:30pm to 4:30pm

Robust Programming for the Active Ager

Ann Gilbert | Franchise Owner/Operator, Shapes Fitness for Women

In the age of social distancing and other restrictions, operators are more creative than ever in designing safe and effective formats and space for the active age group. Spread your wings and jump into the robust programming we have planned.

Tax Minimization Strategies Fitpros Cannot Miss

Mike Jesowshek | Co-Founder, JETRO and Associates

Tax strategies that you can implement today to save you thousands in taxes each and every year. With experience working with Fitpros he will break this down in an easy to understand format so you won't hear the typical legal and technical wording CPAs like to use.

3 Steps to Maximize Income AND Impact Online

Kelly Coulter | Founder & President, Fit Pros Connect

Instructors and trainers aren’t taught marketing and business skills they need to be successful outside of the facility. Here are my best tips for ensuring your online fitness business is creating revenue right out of the gate.

03/05/2021 - 4:30pm to 5:30pm

Smart Money Moves: How to Earn, Grow & Protect The Money You Deserve

Frank Pucher | Director, Todd Durkin Mastermind

Learn practical ways to grow business revenue & improve personal wealth and protect both from life’s uncertainties.

The 3 Mindset Shifts Fit Pros MUST Make in 2021

Kelly Coulter | Founder & President, Fit Pros Connect

The three most effective shifts you can make in your thinking in order to embrace the shift toward online business ownership and self-reliance happening in the industry right now.

Fascia Facts and Myths

Helen Vanderburg | Co-Owner, Heavens fitness

With the rapidly evolving science of fascia it is important to stay current and relevant with your training and coaching techniques. A hamstring stretch may no longer be an accurate description of an exercise. Find out why!

03/05/2021 - 5:30pm to 5:45pm

SUCCEED! Day 1 Raffle Announcement

Founder & CEO, Fitness Business Association & SUCCEED!

Josh selects the first of three raffle winners from our referral program. You could win an Apple Watch Series 6!

Saturday, March 6th
(all times in Central time zone)

03/06/2021 - 8:00am to 9:00am

Early Morning Workout

To be Announced | , FBA

 

03/06/2021 - 9:00am to 10:00am

Saturday Morning Coffee & Connect With Speakers

Robert Linkul | Owner, Be Stronger Fitness

Now's your chance to better engage and network with some of the speakers you came to see.

03/06/2021 - 10:00am to 11:00am

$800K in 30 Days: Why Marketing to the RIGHT People MATTERS

Shanda Sumpter | CEO & Founder, HeartCore Business

Discover why the health industry is the easiest to grow freedom in, and how you can adjust your marketing RIGHT NOW to grow your income and create the time to enjoy life.

03/06/2021 - 11:00am to 12:00pm

Increase member retention with Effective Goal Setting

Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

When your staff are focussed on goals/targets and achieving them it creates greater success on the membership. During this session you will learn how to focus on three key elements for great success and greater retention.

10 Guerrilla Marketing Ideas That Generate PT Leads Now

Mike Gelfgot | Club Operator, Anytime Fitness

In this session, fitness professionals will take away tried and proven strategies that can be implemented right away to generate leads. We'll discuss internal, external, and community-based lead generation strategies.

Shameless Self-Promotion – Why Not?

Shannon Fable | Co-Founder & CEO, Sunshine Fitness Resources

Learn the 6 Core Self-Promotion strategies that every service professional must master. As a bonus, we will also discuss what you must have prepared to capitalize on the attention you receive. Whether you’re a trainer, instructor or manager, you will leave with a clear plan of what you MUST do (and what you CAN do) to Book Yourself Solid®.

03/06/2021 - 12:00pm to 1:00pm

Online Marketing Machine: How to Build a Marketing Plan that Turns Strangers Into Customers For Your Online Business

Scott Rawcliffe | Social Media Marketing Consultant, Digital Marketer

If you want to be successful online you need to have a marketing machine that reliably turns strangers into customers or you will always struggle to grow your business because you can't rely on people just finding you or walking by like you might if you had a local business.

5 Steps to Rebuild Your Training Business in 2021

Dan Kleckner | Owner, Kutting Edge Fitness

You'll walk away with a playbook on how to build your business from the bottom up including information on developing lead generation, setting up the trial program and sales process, and selecting the right client demographics and average client EFT.

Need More Profits and Less Chaos? 7 Fitness Business Management Systems You Need to Win 2021

Sean Greeley | CEO & Founder, NPE

In this session, you’ll learn the business strategy and plan you need to take control of your business, operate much more efficiently, and increase your profits.

03/06/2021 - 1:00pm to 2:30pm

03/06/2021 - 2:30pm to 3:30pm

Automation: Your Best Employee You Will Ever Hire

Tim Lyons | Founder & CEO, Profit Martketing Solutions

Tim will review the current landscape of automation in your fitness business, how to leverage it to save yourself time, create more revenue and own the most important part of your marketing – “the customer journey.”

Explore Your "Why" to Reimage Your Future Career

Helen Vanderburg | Co-Owner, Heavens fitness

Unlike any other time in the fitness industry, we are in the midst of a storm. During the storm there is turmoil, chaos, uncertainty and perhaps fear but there will be an end to the storm and what will it look like for you! Join Helen Vanderburg and reimagine your future today.

2021 and Beyond: The Need for a New Breed of Fitness Professionals

Mark Nutting | Owner, Jiva Fitness

In 2020 the fitness industry found itself forced online. Suddenly, fitness professionals had to create on-demand content and navigate the live streaming world. Now, how in-person workouts are handled has also changed. To be successful in the years to come, fitness professionals are going to have to evolve to stay in the game.

03/06/2021 - 3:30pm to 4:30pm

Creating a Customer Experience that WOWs Your Clients and Adds Significant Value to Your Coaching

Jenna Zaffino | Speaker, Coach, Education, jennazaffino.com

We'll learn simple-to-implement strategies that help you organize & communicate your offerings to help your clients feel like they are receiving a done-for-you service instead of a cookie-cutter product.

Differentiate Your Programming: Stand Out from the Competition by Offering Unique Value in Your Market

Dane Miklaus | CEO/Founder, WORK

Facts are facts: the fitness market is saturated. And with large tech companies getting into the mix offering low-cost services, it seems like the competition has never been stiffer. But fear not! Creating unique value with a differentiated product offering can help you remain successful in any market.

Shaping Your Social Media for Success

Marc Coronel | Owner, Energia Fitness LLC

Currently, there are 3.96 billion active social media users, and it’s expected to grow by 10.5% yearly. That’s over 379 million people this year! This session will help you create a powerful presence across your social media and what it takes to stand out from the growing crowd and attract your optimal client(s).

03/06/2021 - 4:30pm to 5:30pm

Budgeting: Your Game Plan To Succeed

Frank Pucher | Director, Todd Durkin Mastermind

Most studio owners either lack a budget or view them reactively. A budget is a game plan, not a scoreboard. This session will teach people the fundamentals of building a proper budget, and how budgeting leads to increased profitability.

To Pivot: How COVID Challenged and Changed our Business Forever

Robert Linkul | Owner, Be Stronger Fitness

Join Robert Linkul as he shares with you his story of how his extremely successful semi-private fitness business was shut down due to COVID, how nine months of lost income ended up closing his facility permanently and how he pivoted his business model in a whole new direction that’s now provides him a new outlook, a "re-birth" in life, in health and in business.

The Skillsets You Need To Acquire and Investments You Need To Make To Grow In 2021

Ryan Obernesser | CEO, O.B. Training Inc.

In business, there are always 1,000 things that you “can do” but only a select few that you “should do”. In this presentation, you will learn the skillsets you should be focused on acquiring as well as the top investments you should be making in 2021.

03/06/2021 - 5:30pm to 5:45pm

SUCCEED! Day 2 Raffle Announcement

Founder & CEO, Fitness Business Association & SUCCEED!

 

Sunday, March 7th
(all times in Central time zone)

03/07/2021 - 9:00am to 10:00am

Launch Checklist: What Every Aspiring Studio Owner Should Know Before Opening Their Doors

Dane Miklaus | CEO/Founder, WORK

You've made the decision, you're going to open your own fitness studio. Where do you start?! This session will take you from the concept phase to opening day, guide your thinking through all the steps along the way, and help you avoid costly mistakes.

5 Fitness Business Mistakes that Cost You Time, Money and Sanity

Micah Logan | Owner, Next Level Fitness & Wellness

This session will help the audience avoid certain pitfalls that are common in starting and operating fitness businesses that can cause stress, reduction in revenue, and sap your time. You will take away key points to help build consistent business practices that help you level up and run a successful business

Work Smarter, Not Harder Using Simple Automation Tools

Kane Sivesind | Co-Founder, Coach Catalyst

We'll cover client and project management, email, coaching, and admin tasks and show you a simple process to wow your clients and make them think you have a team of 5 working for you.

03/07/2021 - 10:00am to 11:00am

How to Design and Manage a Successful Medical Fitness Program

Kevin Steele | Former President, PTA Global/PtontheNet

Learn the need, the considerations necessary for providing a medical fitness program, and the opportunities available. We will also discuss sales and marketing and how to establish a successful operating model.

Are You "Winning" the Race to the Bottom?

Trevor Wittwer | Co-Founder & CEO, Coach Catalyst

Delivering workouts has become a commodity. With any commodity, the company that can produce at the lowest price wins. A coach or boutique gym WILL LOSE this game.

How to Strengthen Client Relationships for Business Growth

Lauren Eirk | CEO, Yoga Integrated Science Wellness Center

Clients are arguably one of the most important factors in starting and sustaining a successful Health and Fitness business. Without clients—especially those who return to hire you again and again—your business would be non-existent.

03/07/2021 - 11:00am to 12:00pm

Integrating Motivational Interviewing Skills for Greater Client Success

Mark Nutting | Owner, Jiva Fitness

Using client-centered motivational interviewing techniques, fitness professionals will be better able to help their clients reach their goals. Learn the basic tenets of motivational interviewing and how to integrate them to get more out of your clients, both in session and beyond.

How to Effectively Customize & Design the Perfect Fitness Programs for Your Ideal Client

Michael Romig | President, PG Fit

You will learn the most important steps to take to customize and individualize fitness programs. You will also learn how to follow a periodized and undulating approach for individual and group training based on the OPT model.

We're All CAPABLE of So Much More: 7 Tips for Mental Toughness

Josh Zaffino | Director of Training and Development, LifeStart National Headquarters

Your strength is best determined by what you've been able to endure. Our life is defined by specific times in your life that we can fight or flee.

03/07/2021 - 12:00pm to 12:15pm

SUCCEED! 2021 Closing Session

Founder & CEO, Fitness Business Association & SUCCEED!