Todays' member expectations go beyond one-size-fits-all anything—they expect experiences that feel relevant, connected, and motivating wherever they are. In this session, Nick Gustafson, Marketing Director at Fitness On Demand, breaks down why personalization has become an essential business model and how to implement it at scale.
Nick Gustafson
As a marketer and musician, I bring creativity, energy, and excitement to everything I do. I’m a big proponent of using data to identify new opportunities or improve existing processes, which has helped me create and execute key strategies that drive brand awareness, increase lead volume, and improve revenue for multiple companies.
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