FOR IMMEDIATE RELEASE
FBA Names Mark Wingerter as Fractional Chief Marketing Officer
New marketing leadership to sharpen member-facing messaging, deepen sponsor collaboration, and support the company's growth
(Minneapolis, MN – April 2, 2026) — The Fitness Business Association has engaged Mark Wingerter of The Content Mark as its Fractional Chief Marketing Officer. The appointment adds senior, strategic marketing capacity to the FBA team at a moment of steady platform growth and increasing sponsor opportunity.
“This engagement brings experienced marketing leadership into the organization at the exact moment we’re scaling our education and partner programs,” said Josh Leve. “Mark will help us tell clearer, more consistent stories about the practical value we deliver - for members, for sponsors, and for the broader industry.”
The fractional CMO model provides FBA access to C-suite marketing strategy while preserving flexibility, a fit for an organization that runs recurring global virtual events, a certification program, and a growing sponsor ecosystem. Rather than signaling a change in direction, the hire is designed to strengthen what’s already working: clearer campaign alignment, more consistent sponsor collaboration, and messaging that helps members see immediate business value.
Why this matters for sponsors and growth
With senior marketing leadership in place, sponsors can expect more coordinated, measurable activations across the SUCCEED! virtual event platform and year-round programs. The role is intended to improve how co-branded opportunities are planned and reported, resulting in cleaner attribution, faster go-to-market for promotional offers, and creative assets that convert.
For the FBA, this investment supports faster audience development and more predictable conversion pathways for certification and event products, strengthening the commercial case for current and prospective partners.
What members will see
Members should expect clearer communications about upcoming programming, more consistent educational promotion, and content that translates directly into usable tools for fitness professionals, studio, and business operators. The FBA intends to use this capacity to elevate member experience while keeping the organization nimble and focused on measurable outcomes.
"Most fitness businesses don't lose clients to better competition. They lose clients to competitors that can explain their difference, because nobody ever taught them how to tell their story. That's the gap I exist to close," said Mark Wingerter. "The FBA has built something real: real relationships, real credibility, real products that change careers. My job is to make sure the right people hear about it in a way that actually moves them. If you're a fitness professional who feels stuck, or a fitness business that knows it should be growing faster, that's exactly who I built The Content Mark for."
Working with The Content Mark
Mark currently works with a select number of clients through workshop engagements and ongoing retainers. If you are a fitness business, studio, or organization needing guidance on your brand positioning, content strategy, or marketing leadership, you can learn more at thecontentmark.com.
This strategic marketing appointment positions the FBA to accelerate the next phase of growth: deeper sponsor partnerships, expanded audience reach, and an improved member experience that turns events and education into ongoing business value.
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About Mark Wingerter / The Content Mark
Mark Wingerter has a simple methodology: find your belief, prove it relentlessly, and make every channel say the same thing. As founder of The Content Mark, and with over 12 years of experience in brand and content design, he helps fitness businesses, studios, and organizations make their competition irrelevant by teaching them how to communicate like brands people actually believe in.
Mark works with fitness businesses through brand positioning workshops, fractional CMO engagements, and content strategy intensives. If your marketing feels scattered, your messaging feels generic, or you know you have something worth saying but can't figure out how to say it - that's the conversation he's built for. Connect or inquire at thecontentmark.com.
About the FBA
The Fitness Business Association (FBA) is a community for fitness professionals pursuing excellence whereby you can build upon your technical certification with the fitness business principles necessary to elevate your skills and truly set you apart. The FBA hosts their annual Virtual Fitness Conferences, advances the industry with FBA Certification, and provides premier association perks and benefits. Built upon legacy, credibility, and prestige, the FBA enjoys support from the most influential fitness companies & certifying organizations.
About the FBA Virtual Conference, powered by SUCCEED!
Launched in May 2019 as an in-person event, and continuing with three virtual events a year, the FBA Virtual Conference has drawn nearly 40,000 owners, operators, fitpros, and aspiring fitness business owners of all types.