If you operate in a specific niche, become an absolute expert and market the hell out of yourself in that niche. However, understand that your niche isn't better than any others, and don't try to convince people that your format (Crossfit, barre, pilates, etc.) is somehow superior, because it isn't. Professionals who market as if they're God's gift to fitness actually ostracize clients, not attract them. 

In this session, you'll learn

  • What effective programming is and how to capitalize on it
  • How to create the most programs to welcome clients back
  • Setting up strategies to ensure your set up for the long-haul

10:00am Central
(8:00am Pacific / 11:00am Eastern)

On Jun 25th, 2021


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Dane Miklaus

Entrepreneur, personal trainer, nutrition coach, and most importantly, husband and father, Dane Miklaus is the CEO/Founder of WORK, LLC, a boutique group fitness studio in Orange County, CA. Launched on a shoestring budget with only word of mouth marketing, WORK has been profitable since Day 1 due to exceptional studio design, revolutionary programming, and a relentless dedication to excellent customer service. A former top 25 trainer in the Equinox Fitness clubs, Dane left the traditional gym world unsatisfied with how the corporate structure treated his clients.


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