Solving Not Selling: Successful Sales by Listening Not Pitching

Successful Health Club/Fitness Studio sales is an art, but for the past several decades Membership/Sales reps have been using essentially the same paint-by-numbers approach. Compared to the “old school 80’s”, marketing has evolved, amenities have changed, and technology is everywhere - but the actual sales process has remained remarkably static. Unfortunately, today’s consumer is far better fitness educated and has far more fitness options than ever before, so success in this infinitely more challenging marketplace requires a very different sales paradigm.

This seminar will introduce a new approach to fitness membership & fitness services sales, and some proven effective ideas implemented in a new way. Successful sales is an art. Not selling, when properly implemented, can produce stronger relationships, better engagement and far more long-lasting memberships.

Key Takeways:

• Learn why the current sales process is driving a 25% annual attrition rate.
• Recognize why today’s consumer cannot effectively be sold in the traditional way.
• Understand how a new approach to selling can produce stronger sales and lower attrition.
• Identify what changes can be made in your current process to achieve those better results.