Increasing Retention Through Health Coaching

Lifestyle change coaching can have a measurable impact on adherence to healthy habits like exercise, stress reduction and healthy eating. Yet, nearly 75% of health care costs are related to preventable conditions—and only 3% of health care dollars are spent on prevention, according to a study published in the American Journal of Lifestyle Medicine. Through health coaching, fitness centers and exercise professionals are uniquely positioned to effect positive behavior change in people struggling with lifestyle-related diseases.

In this training you will gain an understanding of behavior change strategies—including motivational interviewing and SMART goal setting—and their application. In addition, you will learn how to begin a health coaching program within your business so you can produce better personal results and retention among your members. This course is a must for any gym owner or exercise professional who wants to improve member accountability and connection with their facility.

Key Takeaways:

• Review the research that demonstrates the impact of health coaching on sustained behavior change.
• Discuss which tools are most frequently applied in coaching conversations to effect change.
• Learn how to add health coaching to your programming for ancillary revenue and member engagement.