How to Create Stand-Out, Signature Programming & Develop Loyal, Rockstar Instructors

Where boutique studios have their signature ‘known for’, how do you create a club with its own core characteristics that exercisers will happily buy into? How do fitness clubs with a variety of class modalities create that ‘thing’ that they’re known for? The way that Equinox is known for high-class, premium workouts, how can your club create its own signature ‘thing’ and create loyal participants who are willing to pay that premium price to follow their favorite instructors?

By the end of this session, studio owners and fitness professionals will leave with the insider secrets that marketing execs for big-name brands have spent years – and hundreds of thousands dollars – developing to hook consumers into not just an exercise, but an experience and a lifestyle.

Key Takeaways:

• Create kick-ass, exclusive programming that’s unique to your facility.
• Develop previously no-name talent into star-status trainers.
• Build a team of loyal instructors that will grow with your business.
• Marry the in-person and online aspects of the fitness business.